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Top
Brand
Index

Tipe

Top Brand Index
Fase 1 2025

TEH HIJAU DALAM KEMASAN SIAP MINUM

Brand TBI
Nu Green Tea 38.40% TOP
Ichi Ocha 22.20% TOP
Frestea 22.00% TOP
Joy Tea 6.60%
Pokka Green Tea 2.40%
Futami 17 0.80%
Yeo's Green Tea 0.70%

TEH DAUN / TEH SARING

Brand TBI
Teh Cap Botol 27.30% TOP
Teh Cap Poci 16.20% TOP
Tong Tji 13.90% TOP
Teh Bendera 13.80%
2Tang 8.00%
Bandulan 6.20%
Teh Gopek 5.30%
Goalpara 4.70%
GARDOE 1.40%

TEH DALAM KEMASAN SIAP MINUM

Brand TBI
Teh Pucuk Harum 31.30%
Teh Botol Sosro 21.70%
Frestea 10.80% TOP
Fruit Tea 9.20%
Teh Gelas 6.30%
Teh Kotak Ultra Jaya 4.30%
Mountea 3.90%
MYTEA 2.40%
Teh Rio 2.00%
MIRAI Ocha 1.90%

KOPI BUBUK BERAMPAS

Brand TBI
Kapal Api 49.70%
ABC 17.90%
Luwak 14.40% TOP
Excelso 5.50%
TOP Coffee 3.10%
AROMA 2.70%
Ayam Merak 2.40%
Glatik 1.50%
AAA 1.20%

KOPI BUBUK INSTANT

Brand TBI
Good Day 42.80%
Indocafe 19.70%
ABC 17.60% TOP
NESCAFE 9.10%
TORABIKA 6.40%
KOPIKO 1.10%
TORAJA Coffee 0.20%

KOPI GINSENG

Brand TBI
KukuBima Kopi Ginseng 31.60% TOP
JoA Coffee Korean Red Ginseng 22.20% TOP
CNI 14.00% TOP

WHITE COFFEE

Brand TBI
Luwak White Koffie 62.50% TOP
ABC White Coffee 10.90% TOP
Kapal Api White Coffee 9.70%
TOP White Coffee 9.10%
KOPIKO L.A. White 7.40%

MINUMAN PENAMBAH TENAGA CAIR

Brand TBI
hemaviton ENERGY DRINK 55.20% TOP
KRATINGDAENG 36.80% TOP
Panther 6.60%
Ena`O ENERGY DRINK 0.90%

MINUMAN PENAMBAH TENAGA NON CAIR

Brand TBI
EXTRAJOSS 59.10% TOP
KukuBima ENER-G! 16.20% TOP
hemaviton Jreng 13.40% TOP

MINUMAN SARIBUAH SERBUK

Brand TBI
NutriSari 49.10% TOP
MariMas 11.20% TOP
JASJUS 6.80%

MINUMAN SARIBUAH DALAM KEMASAN SIAP MINUM

Brand TBI
Buavita 43.10%
Floridina 16.60%
ABC 10.10% TOP
ale-ale 7.40%
Minute Maid Pulpy Orange 5.30%
Country Choice 3.60%
Florida`S Natural 1.50%

MINUMAN ISOTONIK

Brand TBI
POCARI SWEAT 62.00%
mizone 21.20%
100 PLUS 2.00%
GATORADE 1.80%

MINUMAN BERSODA

Brand TBI
Coca-Cola 36.90%
FANTA 27.60%
Sprite 18.10% TOP
pepsi 11.60%
BIG COLA 4.50%

SUSU CAIR DALAM KEMASAN SIAP MINUM

Brand TBI
ULTRA MILK 28.60%
FRISIAN FLAG 19.40%
Nestle BEAR BRAND 18.50% TOP
INDOMILK 11.90%
MILO 7.40%

SUSU / KRIMER KENTAL MANIS

Brand TBI
FRISIAN FLAG 59.00%
INDOMILK 16.40%
Cap ENAAK.. 10.20% TOP
Cap SAPI 4.90%
Carnation 3.90%
TIGA SAPI 2.10%
Cap Nona 1.30%

BISKUIT (BUKAN WAFER)

Brand TBI
Roma Biskuit Kelapa 20.70%
Biskuat 16.00%
Good Time 14.20% TOP
Better 10.40%
KHONG GUAN 7.50%
REGAL BISKUIT MARIE 3.70%
monde 3.10%
belVita 2.80%
Selamat 2.50%

BISKUIT MARIE

Brand TBI
REGAL BISKUIT MARIE 35.50% TOP
Roma Marie Susu 20.20% TOP
monde MILK Marie BISCUITS 10.30% TOP
Marie SUSUMADU 10.10%
KHONG GUAN Marie Biscuits 9.80%

BISKUIT MALKIST

Brand TBI
Gery Saluut MALKIST 37.20% TOP
Roma Malkist Crackers 29.20% TOP
KHONG GUAN 13.10% TOP
HATARI 9.10%
NISSIN 5.90%
GO! Malkist Madu 4.60%
Kokola 1.00%

BISKUIT BERKARAKTER (BUKAN WAFER)

Brand TBI
HELLO PANDA 71.70% TOP
KOALA'S MARCH 25.90% TOP

SNACK KENTANG COLEK

Brand TBI
French Fries 2000 70.70% TOP
Citoku 19.60% TOP

SNACK EXTRUDE STICK

Brand TBI
MOMOGI 40.20% TOP
Richeese Ahh` 27.50% TOP

CRACKERS

Brand TBI
Roma Malkist Crackers 25.50% TOP
RITZ CRACKERS 19.90% TOP
NISSIN CRISPY CRACKERS 16.30% TOP
Roma Cream Crackers 9.60%
KHONG GUAN 7.90%
TRENZ 4.30%

WAFER

Brand TBI
Tango 28.80%
beng-beng 22.00%
Richeese nabati 10.90% TOP
NISSIN 9.10%
KHONG GUAN 6.80%
Selamat 4.70%
Superstar 3.50%
KitKat 3.10%
APOLLO 1.90%
Richoco 1.70%

WAFER STICK

Brand TBI
chocolatos 30.20% TOP
ASTOR 29.30% TOP
Fullo 14.90% TOP
Richeese Rolls 10.50%
stikko 3.70%
Stik-O 2.10%
SUPERSTIX 0.80%

WAFER LAPIS KEJU

Brand TBI
Richeese nabati 53.90% TOP
NISSIN Wafers 42.80% TOP
ZuperrKeju 3.30%

KACANG BERMEREK

Brand TBI
garuda 38.20%
Dua Kelinci 32.80%
SUKRO 6.50%
Alfamart 2.40%
Gajah 1.40%
BOBY 1.30%
Mayasi 1.10%
GANGSAR 0.90%

JELLY DRINK

Brand TBI
OKKY jelly DRINK 71.90% TOP
Nutrijell Jelly Shake 15.30% TOP
Vita Jelly Drink 6.30%
miwa Jelly Drink 2.60%

MINUMAN DENGAN NATA DE COCO

Brand TBI
OKKY KOKO DRINK 27.80% TOP
MOGU MOGU 25.10% TOP
Nutrijell Jelly Shake 24.40% TOP
INACO I'mCoCo 22.30%

NATA DE COCO

Brand TBI
INACO 48.80% TOP
WONG COCO 26.50% TOP
kara 18.50% TOP
Cocona 6.20%

MIE INSTANT DALAM KEMASAN BAG

Brand TBI
Indomie 73.00%
Mie Sedaap 11.60% TOP
GAGA 100 3.20%
Sarimi 2.80%
CNI Mie Sehati 2.40%
mi ABC 1.90%

MIE INSTANT DALAM KEMASAN CUP

Brand TBI
Mie Sedaap Cup 56.90% TOP
POP MIE 24.40% TOP
ABC 8.70%
GAGA 100 7.80%

AGAR-AGAR POWDER

Brand TBI
Nutrijell 40.30% TOP
SWALLOW GLOBE BRAND 25.30% TOP
SATELIT 11.20% TOP
DUNIA RAJAWALI 8.90%
SAKURA 7.50%

MAKARONI INSTANT

Brand TBI
La Fonte 65.80% TOP
Makaroniku 19.70% TOP
DUA SAUDARA 5.30%
SAN REMO 4.10%
Sedani 3.20%

SPAGETTI INSTANT

Brand TBI
La Fonte 60.10% TOP
La Pasta 32.80% TOP

BAKSO DALAM KEMASAN SIAP MASAK

Brand TBI
SO GOOD 24.90% TOP
CHAMP 24.30% TOP
FIESTA 22.60% TOP
SUMBER SELERA KEBON JERUK 10.90%
BERNARDI 7.70%
vida 3.10%
ESSEM 2.80%
MONALISA 2.50%
KANZLER 0.30%

DAGING SAPI OLAHAN SIAP PAKAI (SMOKED BEEF, BUGER SLICE, DLL)

Brand TBI
Farmhouse 38.70% TOP
KIBIF 22.30% TOP
FRONTE 17.90% TOP
HANZEL 17.10%

FROZEN DOUGH / MINI BAKPAU

Brand TBI
kiPAO! 59.00% TOP
Wei Wang 40.60% TOP

ABON SAPI

Brand TBI
Ratu 31.40% TOP
abone 18.20% TOP
cap BURUNG KENARI 10.20% TOP
Cap RAJAWALI 9.70%
SUPER Elang 6.90%
Sriratu 6.40%
Ampel 4.70%
Gama 2.40%
Pedo 1.20%

MARTABAK

Brand TBI
MARTABAK PECENONGAN 65 31.70% TOP
MARKOBAR 16.20% TOP
martabak mertua 11.50% TOP
MARTABAKKU MENTENG 11.40%

STICK KENTANG SIAP GORENG

Brand TBI
FIESTA 39.90% TOP
Golden Farm 21.60% TOP
belfoods 18.60% TOP
FINNA 12.40%

MAYONNAISE BERMEREK

Brand TBI
Mayumi 33.10% TOP
MamaSuka 29.10% TOP
Maestro 24.50% TOP
HELLMANN'S 6.20%
EURO GOURMET 3.80%

SAUS SAMBAL

Brand TBI
ABC 50.20%
Indofood 18.50%
dua Belibis 15.70% TOP
Del monte 7.60%
Sasa 2.40%
FINNA 2.20%
GAGA 1.10%
HEINZ 0.70%
KOKITA 0.50%
AAA 0.40%

SAUS TOMAT

Brand TBI
ABC 37.20% TOP
Indofood 20.70% TOP
Del monte 18.00% TOP
dua Belibis 11.90%
Sasa 3.60%

SAMBAL TABUR

Brand TBI
BonCabe 84.70% TOP
AIDA 7.80%

KECAP MANIS

Brand TBI
BANGO 51.20%
ABC 28.90%
Indofood 5.40%
Sedaap 3.10%
HATI ANGSA 2.00%
IKAN LELE 1.60%
BOROBUDUR 1.40%
KECAP BENTENG SH 1.00%
Nasional 0.50%
KECAP CAP SAWI 0.30%

KECAP ASIN

Brand TBI
ABC 44.80% TOP
Indofood 32.70% TOP
HATI ANGSA 10.10% TOP
KIKKOMAN 5.30%
KECAP CAP BULAN 3.00%
Maggi Seasoning 2.30%
YAMASA 0.80%
HEALTHY BOY BRAND 0.60%
CAP 234 0.30%

TEPUNG TERIGU

Brand TBI
SEGITIGA BIRU 57.70%
CAKRA KEMBAR 16.30%
KUNCI BIRU 13.10% TOP
Kompas 5.00%

TEPUNG JAGUNG

Brand TBI
maizenaku 64.00% TOP
HAWAI 12.20% TOP
Haan 11.60% TOP
HOLLAND WINDMILL 5.30%
WYSMAND 1.30%

MINYAK GORENG

Brand TBI
Bimoli 41.20%
FILMA 13.20% TOP
Sania 12.00% TOP
SunCo 11.20%
TROPICAL 7.00%
Fortune 6.80%
Kunci mas 3.30%
FITRI 1.90%

MINYAK GORENG JAGUNG

Brand TBI
TROPICANA SLIM 59.80% TOP
MamaSuka 28.70% TOP
CCO 11.20% TOP

MARGARIN

Brand TBI
Blue Band 69.20% TOP
forVITA 11.70% TOP
FILMA 9.30%
Simas PALMIA 2.50%
AMANDA 2.00%

SANTAN SIAP PAKAI

Brand TBI
kara 84.90%
Cocomas 7.60%
Bumas 4.10%
COCOMAXI 0.10%

KERUPUK MENTAH SIAP GORENG

Brand TBI
FINNA 43.20% TOP
SUMBER SARI 25.00% TOP
SENNA 14.70% TOP
2 GAJAH 0.20%
Cap Kelinci 0.10%

KALDU TULANG SAPI

Brand TBI
BROTH & CO 26.00% TOP
Pacific Foods 18.30% TOP
FATTY HEALTHY 14.90% TOP
DOCTOR BROTH 14.50%
brothfairy 11.20%

KALDU TULANG AYAM

Brand TBI
Pacific Foods 20.00% TOP
FATTY HEALTHY 19.60% TOP
BROTH & CO 18.80% TOP
DOCTOR BROTH 15.90%
brothfairy 11.20%

GARAM KESEHATAN

Brand TBI
NUTRI GARAM 24.40% TOP
Francis Organic 11.70% TOP
NUTRISALIN 10.60% TOP

BERAS

Brand TBI
Sania 17.70%
SiPulen 15.10%
RAJA PLATINUM 13.80% TOP
BUNGA 13.50%
Cap TOPI KOKI 10.50%
Maknyuss 8.20%
Alfamart 7.20%
BMW 4.30%
ROJOLELE 1.20%
ANAK RAJA 1.00%

CHICKEN WINGS

Brand TBI
SO GOOD 41.10% TOP
FIESTA 37.60% TOP
belfoods 16.50% TOP

SUSU KAMBING

Brand TBI
Etta Goat Milk 39.00% TOP
Etawalin 26.00% TOP
ETAWAKU PLATINUM 14.00% TOP
AMH 5.50%
proViterje 3.40%

KEDAI KOPI

Brand TBI
janji jiwa 42.10%
kopi kenangan 39.30%
fore 9.50%
KULO 3.70%

BAKING PAPER

Brand TBI
7 (SEVEN) 30.10% TOP
BestFRESH 27.50% TOP
le'Bakers 16.80% TOP
Total bake 8.80%

COFFEE BUN

Brand TBI
Roti'O 49.70% TOP
Rotiboy 33.10% TOP
Papabunz 11.30% TOP
ROTI KEPO 5.90%

TOAST CHAIN

Brand TBI
jiwa toast 55.60% TOP
SEDOT KOPI 11.80% TOP
Ya Kun Kaya Toast 8.00%
OHAYOU 4.60%

MANUKA HONEY

Brand TBI
MADU ENAK 56.80% TOP
Hillary Farm 9.70%
Airborne 0.70%
Manuka Wellbeing 0.30%

AYAM FROZEN

Brand TBI
FIESTA 44.40% TOP
SO GOOD 28.80% TOP
CP Chicken 11.40% TOP
BESTCHICKEN 7.30%

OCHA (TEH HIJAU JEPANG)

Brand TBI
OSK 34.20% TOP
KUNITARO Ryokucha 13.40% TOP
HARADA 10.50% TOP
OHKURAEN 7.80%
YAMAMOTOYAMA 5.10%

MINUMAN & ES KRIM

Brand TBI
Mixue 76.60% TOP
We Drink 7.60%
Bingxue 3.90%
Ai-Cha 2.50%
Tianlala Indonesia 1.20%
Sumber: Top Brand Award (www.topbrand-award.com)

Top Brand For Teens Index
2025

COKLAT BATANGAN

Brand TBI
SILVER QUEEN 61.20% TOP
Cadburry 17.00% TOP
Delfi 11.00% TOP
TOBLERONE 6.20%

SUSU BUBUK

Brand TBI
MILO 28.90% TOP
Hilo Teen 25.10% TOP
Dancow 20.50% TOP
Zee 10.50%
Ovaltine 9.70%
Boneeto 5.10%

VITAMIN C

Brand TBI
VITACIMIN 27.40% TOP
ENERVON-C 18.70% TOP
YOU C1000 17.90% TOP
Redoxon 11.00%
ViCee 4.60%
IPI Vitamin C 4.50%
VITALONG C 2.50%

VITAMIN PENINGGI BADAN

Brand TBI
ZeVit GROW 32.90% TOP
SCOTT'S EMULSION 11.80% TOP
Tiens 4.60%

SUPLEMEN MAKANAN

Brand TBI
SCOTT'S EMULSION VITA 35.40% TOP
Curcuma Plus 31.80% TOP
sakatonik 22.00% TOP

BUBBLE DRINK

Brand TBI
Chatime 57.40% TOP
HOP HOP 13.70% TOP
QUICKLY 3.40%
LUP LUP 3.00%
XI BO BA 1.30%
MIXUE 1.20%
Sumber: Top Brand Award (www.topbrand-award.com)

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