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Top
Brand
Index

Tipe

Top Brand Index
Fase 1 2021

SABUN MANDI

Brand TBI
Lifebuoy 34.70% TOP
Lux 12.20% TOP
Dettol 11.60% TOP
Biore 8.00%
Shinzu’i 6.90%

SABUN MANDI ANTISEPTIK

Brand TBI
Dettol 43.80% TOP
Lifebuoy 32.50% TOP
Nuvo 10.50% TOP
Asepso 8.60%

SABUN MANDI PEMUTIH

Brand TBI
Shinzu’i 48.50% TOP
Dove 16.90% TOP
Citra 15.60% TOP
Papaya 10.70%
Lux 1.70%

SABUN PEMBERSIH WAJAH

Brand TBI
Ponds 24.80% TOP
Biore 16.40% TOP
Garnier 14.50% TOP
Wardah 9.90%
Gatsby 5.70%

SABUN SUSU KAMBING

Brand TBI
White Garden 22.90% TOP
Vienna 21.20% TOP
Leivy 14.60% TOP
Feira 12.00%
Ginvera 11.40%

HAND & BODY LOTION

Brand TBI
Citra 29.10% TOP
Marina 16.20% TOP
Vaseline 14.80% TOP
Nivea 8.80%
Body Shop 5.60%

BODY MIST

Brand TBI
The Body Shop 49.60% TOP
Victoria’s Secret 13.00% TOP
Natural Beauty 8.80%
Elvia 6.50%
Lovana 4.60%

BODY BUTTER/ BODY CREAM

Brand TBI
The Body Shop 44.40% TOP
Oriflame 15.30% TOP
Mustika Ratu 12.00% TOP
Wardah 9.30%
Dove 8.10%

SUN CARE

Brand TBI
Nivea 36.40% TOP
Oriflame 17.80% TOP
Vaseline 16.30% TOP
Wardah 13.20%
Ponds 3.50%

DEODORANT PRIA

Brand TBI
Rexona 58.80% TOP
Axe 17.20% TOP
Nivea 6.20%
Casablanca 5.50%
AXL 2.60%

DEODORANT WANITA

Brand TBI
Rexona 57.30% TOP
Dove 8.60%
Nivea 7.70%
Casablanca 4.40%
Oriflame 1.10%

PEMBERSIH WAJAH (BUKAN SABUN)

Brand TBI
Ponds 21.90% TOP
Garnier 19.10% TOP
Biore 10.40% TOP
Wardah 8.30%
Ovale 6.00%

PELEMBAB WAJAH

Brand TBI
Wardah 21.40% TOP
Ponds 20.80% TOP
Garnier 10.80% TOP
Citra 10.20%
Nivea 3.70%

MASKER WAJAH

Brand TBI
Mustika Ratu 20.60% TOP
Garnier 18.40% TOP
Ovale 14.80% TOP
Sariayu 14.70%
Wardah 12.60%

KERTAS MINYAK UNTUK WAJAH/ OIL FACE PAPER

Brand TBI
Clean & Clear 29.60% TOP
Ovale 24.90% TOP
Acnes 14.60% TOP
Eskulin 11.90%
Oxy 2.80%

ANTI AGING

Brand TBI
Ponds 33.60% TOP
Garnier 23.00% TOP
Olay Total Effects 14.50% TOP
L’Oreal 14.40%
Biotherm 4.30%

KRIM PEMUTIH

Brand TBI
Ponds 23.10% TOP
Garnier 15.30% TOP
Citra 13.10% TOP
Wardah 8.90%
Olay 5.10%

VITAMIN RAMBUT

Brand TBI
Ellips 57.80% TOP
Makarizo 15.80% TOP
Rudy Hadisuwarno 7.00%
Dove 5.90%
Miranda 4.80%

HAIRSPRAY

Brand TBI
Barbara 44.50% TOP
Makarizo 20.50% TOP
Rudy Hadisuwarno 11.40% TOP
TRESemme 9.10%
Good 7.50%

SIKAT GIGI

Brand TBI
Formula 36.00% TOP
Pepsodent 34.40% TOP
Oral-B 11.80% TOP
Ciptadent 11.50%

LIPSTIK

Brand TBI
Wardah 31.90% TOP
Maybelline 11.60% TOP
Revlon 7.50%
Pixy 5.60%
Viva 3.30%

LIP GLOSS

Brand TBI
Maybelline 25.80% TOP
Wardah 21.30% TOP
La Tulipe 11.70% TOP
Oriflame 8.80%
Sariayu 4.20%

MASKARA

Brand TBI
Maybelline 38.00% TOP
Wardah 12.60% TOP
La Tulipe 11.70% TOP
Oriflame 7.80%
Mirabela 6.70%

BLUSH ON

Brand TBI
Wardah 28.60% TOP
Maybelline 21.60% TOP
La Tulipe 14.10% TOP
Revlon 7.40%
Oriflame 6.00%

EYELINER

Brand TBI
Maybelline 35.20% TOP
La Tulipe 16.60% TOP
Wardah 10.90% TOP
Revlon 7.40%
Oriflame 6.40%

PENSIL ALIS

Brand TBI
Viva 37.30% TOP
Maybelline 17.70% TOP
Wardah 13.70% TOP
La Tulipe 6.50%
Revlon 5.20%

BB CREAM

Brand TBI
Wardah 37.30% TOP
Garnier 17.30% TOP
Maybelline 13.20% TOP
L’Oreal 8.50%
Olay 6.20%

FOUNDATION

Brand TBI
Revlon 25.50% TOP
Wardah 16.60% TOP
La Tulipe 12.50% TOP
L’Oreal 11.90%
Make Up For Ever 9.40%

BEDAK MUKA TABUR

Brand TBI
Marcks 20.60% TOP
Wardah 20.30% TOP
Make Over 8.10%
Viva 5.50%
Pixy 5.00%

BEDAK MUKA PADAT

Brand TBI
Wardah 26.70% TOP
Pixy 10.80% TOP
Make Over 7.80%
Maybelline 7.40%
Caring 6.70%

BEDAK BB

Brand TBI
MBK 52.30% TOP
BB Harum Sari 40.30% TOP
Hibka 7.40%

BEDAK KESEHATAN

Brand TBI
Caladine 32.60% TOP
Herocyn 29.40% TOP
Salicyl 20.50% TOP
Dettol 9.10%
Purol 3.60%

KRIM KAKI

Brand TBI
Kanna 56.00% TOP
Oriflame 23.30% TOP

PEMBALUT WANITA

Brand TBI
Charm 45.00% TOP
Laurier 30.90% TOP
Softex 12.10% TOP
Kotex 4.40%
Hers Protex 2.30%

TISSUE BASAH

Brand TBI
Mitu 44.30% TOP
Cussons 19.80% TOP
Paseo 14.90% TOP
Dettol 7.90%

MASKER MULUT

Brand TBI
Sensi Mask 46.90% TOP
Indomaret 17.10% TOP
Nexcare 13.40% TOP
Sella 12.00%
PrimaSk 8.00%

EAU DE PARFUM

Brand TBI
Bellagio 35.80% TOP
Gatsby 29.20% TOP
Evangeline 11.50% TOP
Morris 5.00%
Romano 4.40%

PARFUM (BUKAN BODY COLOGNE) LAKI-LAKI

Brand TBI
Bellagio 22.20% TOP
Axe 20.80% TOP
Casablanca 18.10% TOP
Regazza 3.80%
Victoria 2.60%

PARFUM (BUKAN BODY COLOGNE) PEREMPUAN

Brand TBI
Casablanca 20.70% TOP
Vitalis 14.30% TOP
Bellagio 11.10% TOP
Pucelle 8.20%
Victoria 6.10%
Sumber: Top Brand Award (www.topbrand-award.com)

Top Brand Index
Fase 2 2021

BODY COLOGNE (PRIA)

Brand TBI
Axe 41.80% TOP
Casablanca 32.20% TOP
Gatsby Splash Cologne 20.00% TOP
Master 1.70%

BODY COLOGNE (WANITA)

Brand TBI
Eskulin 27.00% TOP
Pucelle 11.90% TOP
Marina 8.20%
Puteri 6.00%
She 4.20%

KAPAS KECANTIKAN

Brand TBI
Selection 43.20% TOP
Purbasari 21.00% TOP
Sariayu 20.90% TOP
Bunga 6.50%
Andalan 3.80%

LULUR KECANTIKAN

Brand TBI
Purbasari 25.80% TOP
Citra 15.80% TOP
Mustika Ratu 13.10% TOP
Shinzu’i 7.40%
Sariayu 3.40%

SEMIR/ CAT RAMBUT

Brand TBI
Miranda 25.90% TOP
Makarizo 22.90% TOP
Samantha 16.50% TOP
Tancho 13.70%
L’Oreal 13.10%

MINYAK RAMBUT

Brand TBI
Gatsby 53.30% TOP
L’Oreal 13.10% TOP
Brylcreem 10.20% TOP
Rudy Hadisuwarno 8.00%
Tancho 6.90%

KRIM CREAMBATH/ MASKER RAMBUT

Brand TBI
Makarizo 44.70% TOP
L’Oreal 14.90% TOP
Pantene Hair Mask 10.50% TOP
Dove Treatment Masks 8.60%
Matrix 6.70%

HAIR TONIC

Brand TBI
Natur 37.60% TOP
NR 17.10% TOP
Johnny Andrean 12.20% TOP
Rudy Hadisuwarno 10.70%
Neril 9.90%

CONDITIONER RAMBUT

Brand TBI
Pantene 35.80% TOP
Sunsilk 16.90% TOP
Dove 16.60% TOP
Rejoice 7.20%
TRESemme 5.50%

KRIM STRETCH MARK

Brand TBI
Gly Derm 26.00% TOP
Oriflame 23.10% TOP
Mustela 17.80% TOP
Pigeon 12.50%
Mothercare 10.90%

EYE CREAM

Brand TBI
Olay 21.00% TOP
Oriflame 19.80% TOP
Wardah 10.20% TOP
L’Oreal 9.50%
Sariayu 5.10%

SUNBLOCK CREAM

Brand TBI
Nivea 19.30% TOP
Garnier 17.80% TOP
Wardah 12.60% TOP
Vaseline Healty 9.50%

SERUM WAJAH

Brand TBI
Wardah Lightening Serum 25.30% TOP
Ponds Ultra Luminous Serum 19.60% TOP
Olay Total Effect 16.20% TOP
Oriflame 13.80%

MOUTH WASH

Brand TBI
Listerine 73.00% TOP
Betadine 16.70% TOP
Pepsodent 9.60%

DRY SHAMPO

Brand TBI
Pantene 25.00% TOP
Ellips 23.30% TOP
Dove 20.40% TOP
Batiste 12.80%
Colab 6.90%

MASKER PEEL OFF

Brand TBI
Garnier Men 32.80% TOP
Mustika Ratu 16.00% TOP
Freeman 10.50% TOP
Sariayu 10.40%
Hanasui Egg White 9.10%
Sumber: Top Brand Award (www.topbrand-award.com)

Top Brand For Teens Index
2021

BODY COLOGNE (PRIA)

Brand TBI
Axe 45.50% TOP
Casablanca 19.60% TOP
Gatsby Splash Cologne 17.50% TOP
Bellagio 9.60%

BODY COLOGNE (WANITA)

Brand TBI
Eskulin Cologne Gel 26.70% TOP
Fres & Natural 14.60% TOP
Puteri Shake Cologne 12.90% TOP
Marina 10.50%
Pucelle 8.80%

SABUN PEMBERSIH MUKA

Brand TBI
Ponds 18.30% TOP
Garnier 17.80% TOP
Biore 11.20% TOP
Clean & Clear 10.80%
Nivea 4.50%

BEDAK WAJAH

Brand TBI
Marcks 21.50% TOP
Wardah 21.20% TOP
Maybelline 16.60% TOP
Pigeon 14.30%
Pixy 8.50%

DEODORANT

Brand TBI
Rexona 53.80% TOP
Dove 16.70% TOP
Axe 8.60%
Casablanca 4.80%
Nivea 1.70%

OBAT JERAWAT

Brand TBI
Acnes 40.80% TOP
Clean & Clear 16.60% TOP
Acnol 11.50% TOP
JF Sulfur 7.10%
Verile 6.10%

MASKER WAJAH

Brand TBI
Garnier 33.20% TOP
Ovale 12.90% TOP
Mustika Ratu 12.40% TOP
Sariayu 7.70%
Dove 5.50%

PEMBALUT WANITA

Brand TBI
Charm 40.40% TOP
Laurier 30.50% TOP
Softex 15.20% TOP
Kotex 5.80%

PANTYLINERS

Brand TBI
Charm 24.30% TOP
Laurier 22.90% TOP
Softex 12.90% TOP
Kotex 12.00%
Carefree 11.50%

PELEMBAB WAJAH

Brand TBI
Ponds 27.90% TOP
Garnier 23.30% TOP
Nivea 13.30% TOP
Clean & Clear 10.30%
Olay 6.80%

HAND & BODY LOTION

Brand TBI
Citra 30.40% TOP
Nivea 26.70% TOP
Marina 17.10% TOP
Body Shop  11.90%
Vaseline 2.60%

LIPSTIK

Brand TBI
Maybelline 22.70% TOP
Wardah 21.10% TOP
Pixy 8.30%
Red-A 5.20%
Oriflame 5.00%

LIPGLOSS

Brand TBI
Lip Ice 35.90% TOP
Maybelline 16.20% TOP
Wardah 12.40% TOP
Oriflame 5.20%
Belia 4.10%

MINYAK RAMBUT

Brand TBI
Gatsby 47.70% TOP
Brylcreem 6.40%
Brisk 5.70%
Murray’s Pomade 2.80%

KRIM PEMUTIH WAJAH

Brand TBI
Ponds 24.00% TOP
Garnier 22.70% TOP
Citra White 15.80% TOP
Nivea 8.20%
Sariayu 3.00%
Sumber: Top Brand Award (www.topbrand-award.com)

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