Top Brand is the award given to the best brands of consumer choice.
Top Brand is based on the results of research conducted to choose the best brands by Indonesian consumers. The selection by consumers was carried out through a survey of Frontier Group in fifteen major cities in Indonesia namely Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Palembang, Pekanbaru, Samarinda, Balikpapan, Banjarmasin, Makassar, Manado and Denpasar.
No. Brands that get the Top Brand predicate are purely selected by consumer choice. Therefore brand selection in Top Brand is independent. The results were widely published through Marketing Magazine.
There are two Top Brand organizers, namely Majalah Marketing and Frontier Group.
The brand must be chosen by consumers through survey results by looking at three parameters, namely Top of Mind Share, Top of Market Share and Top of Commitment Share.
Top Brand winners can be more than one but there will not be more than 3 winners in each category.
The criteria for consumers surveyed are men or women aged 15-65 years with SES levels or family average expenditure per month between SES D and SES A.
Consumers selected to be surveyed were taken using the multistage random sampling method and surveys were carried out using the face to face interview method.
The Top Brand survey has been conducted for more than 18 years, published in the media and used by many companies as well as supporting student data for their studies. Even the results of this survey are often cited in scientific papers and journals and have been presented at the University of New South Wales in Australia.
No. The Top Brand winner is based on the results of an independent survey conducted by an independent survey institute namely Frontier Group. If the brand of your company is not selected by consumers in the survey, it is automatically not entitled to Top Brand. So to get the Top Brand predicate, a brand must win in the survey instead of paying to win.
There is no special registration for the Top Brand survey because Top Brand surveys are independent. The categories included in the Top Brand survey are the results of discussion and analysis from the Top Brand team and Marketing Magazine. However, you can send product knowledge to be studied by the Top Brand team, but we do not promise that your brand will be surveyed.
Top Brand is the most exposed and recognized award logo at the moment. Therefore the Top Brand logo has been trusted by many companies that use it.
In addition, from the consumer side, the name Top Brand is easy for consumers to remember. Top is a common language that is more acceptable to consumers.
Top Brand is the result of consumer choice and the brands that achieve Top Brand are indeed proven brands that win in their categories.
The Top Brand Survey has been going on for 18 years, so it is a survey that has long been present in Indonesia.
Top Brand is valid only for the year of award given, not permanent because Top Brand is only given once every year. Top Brand is based on brand performance in the previous year and does not guarantee brand performance in the coming year.
The results can be seen in Marketing magazines in certain editions or can be seen on the following Top Brand page http://topbrand-award.com/top-brand-index-id/
Can. Frontier Group offers a detailed report on the results of a Top Brand survey with a price. Detailed survey results obtained include data on Top Brand Index, Awareness, Market Share and Commitment Share that are cross tabed per city, per age and per SES. In addition, other data obtained such as demographic profiles, Brand Diagnostics and Competition Landscape.